About Selling-Ware

Since 1990, we have been dedicated to the semiconductor, optoelectronics, and panel industries, committed to providing clients with quality local service and devoted to enhancing their competitiveness.

Company Profile

Company Profile

Founded in 1990, Selling-Ware Co., Ltd. is a professional distributor of materials and equipment for Taiwan's semiconductor, optoelectronics, and display panel industries.

With over 35 years of industry experience, we have built strong partnerships with leading global brands, distributing top-tier products from Japan, Korea, the United States, Germany, and beyond.

With multiple service locations across Taiwan and mainland China, we provide timely technical support and customer service, ensuring our clients receive comprehensive support throughout their production processes.

Beyond semiconductor-related products, we are also actively expanding our medical assistive device line, delivering high-quality solutions for the healthcare industry.

Core Values

Professional

35+ years of industry expertise and accumulated technical know-how

Innovation

Continuously introducing the latest technologies and products to meet market needs

Service

Customer-first approach with comprehensive technical support

Global

Local service with global vision

Milestones

1990
Silicon Diamond Enterprise was officially established in 1990 with a team of four members.
1999
Selling-Ware relocates to Hsinchu Hukou Industrial Park to establish a new plant and expand operations.
2002
Established the Kaohsiung office and successfully secured agency rights for multiple international brands.
2009
The establishment of the Taichung office marked the company's expansion into the semiconductor supply chain, enhancing its market influence.
2010
The headquarters has relocated to Tai Yuen Hi-Tech Industrial Park in Zhubei, forming a powerful technology cluster alongside the park's high-tech enterprises, suppliers, and R&D institutions.
2013
UKON Trading relocated to Kunshan City, Jiangsu Province to establish an office.
2015
The Kaohsiung office has relocated to President Era Plaza in Zuoying, Kaohsiung. Conveniently connected to National Highway No. 10 and the Zuoying HSR Station, it provides immediate support services.

Global Presence

Selling-Ware Co., Ltd

2F-16,No.5,Tai Yuan 1 Street , Zhu Bei City,Hsin-Chu County 302, Taiwan, R.O.C
Tel:  03-5601066
Fax:  03-5601077
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co.,Ltd-Taichung Office

10F.-3, No.925, Sec. 4, Taiwan Blvd., Xitun Dist., Taichung City 407, Taiwan (R.O.C.)
Tel:  04-23582750
Fax:  04-23582751
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co.,Ltd-Kaohsiung Office

15F, No. 6, Boai 4th Rd., Zuoying Dist., Kaohsiung City 81369, Taiwan(R.O.C)
Tel:  07-3592680
Fax:  07-3590680
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co.,Ltd-Kunshan Office

Rm.1006,No.5 Building ,No.18 zhaofeng Road,Huaqiao District,Kunshan City,JiangShu Province,215332
Tel:  86-512-36880766
Fax:  86-512-36697696
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co.,Ltd-Shenzhen Office

2507, Building A, Union Square, No. 5022 binhe Avenue, Futian District, Shenzhen City, Guangdong Province, P.R. China, 518033
Tel:  86-755-23009076
Fax:  86-755-23009076
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co.,Ltd-Chengdu Office

Rm.806-3,No.8,Shangya Road,Hightech West Zone,Chengdu,Sichuan,PR China,611743
Tel:  86-28-86109004
Fax:  86-28-86109004
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co.,Ltd-Suzhou Office

Room 512,No.1 Su Zhou West Avenue, Suzhou Industrial Park,P.R. China,Zip:215000.
Tel:  86-512-62763480
Fax:  86-512-62763450
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co.,Ltd-Xian Office

Room 1301, unit 4, No.10 Building, Shirongjiaxuan Garden, Fengcheng 4th Road, Economic Technological Development Area, XiAn City, ShanXi Province, P.R.China, Zip:710018
Tel:  無
Fax:  無
sw@sellingware.com.tw
08:30 - 17:30

Selling-Ware Co., Ltd-Wuhan Office

Temporary Office Area of Yangtze Memory Technologies, Future 3rd Road, East Lake High-tech Development Zone, Hongshan District, Wuhan City
Tel:  無
Fax:  無
sw@sellingware.com.tw
08:30 - 17:30

Message from the CEO

In his book *The 7 Habits of Highly Effective People*, American management expert Stephen R. Covey mentions that by starting with mindset and character and developing oneself from the inside out, one can achieve excellence in all aspects of life.

"Agency is not just about selling materials and equipment; it is about creating an irreplaceable presence."

Agency is a profound art. The key to balancing suppliers and customers—becoming the most powerful central fulcrum and a medium for seamless communication—lies in the ability to resolve crises during the critical window and prevent a domino effect caused by delays.

By choosing to locate its headquarters in Tai Yuen Hi-Tech Industrial Park in Hsinchu, Taiwan, and establishing offices in Taichung, Kaohsiung, Kunshan, Suzhou, Shenzhen, Chengdu, Xi'an, Wuhan, Jinjiang, Beijing, and Wuxi, the company ensures that when issues arise at a client site, team members can arrive within a 30-minute drive to provide immediate assistance. It is this rigorous and responsible attitude that demonstrates Sellingware's dedication to its suppliers. Consequently, when suppliers decide to establish factories in Taiwan or China, they often invite Sellingware to participate in investment plans, becoming long-term strategic partners.

While Sellingware's team continues to grow, it holds a grand vision: for every product line the company represents to eventually branch out into an independent business entity. The Chairman believes the company's role is to provide a stable platform where colleagues, united by a shared consensus, can realize the meaning and purpose of their work and have a stage to showcase their talents. Only by approaching work with an entrepreneurial spirit can the most enduring momentum for growth be generated.

Whenever a customer or supplier chooses us, we are confident in providing the exceptional service you need.

We could sell everything well (Sellingware)